PRESSED BY MAX TAN SPRING SUMMER 2010 AD CAMPAIGN.

Singapore, we’ve got our very own Martin Cohn. Gracing the ad of Max Tan’s latest campaign was fellow MYKROMAG contributor, Luth Seah Zhiqiang. No surprise that Ashburn Eng’s current model muse landed himself an ad campaign following the success of the previous collaboration.

“I thought Luth was a good representation of Max’s brand, he believed in his clothes”- Ashburn Eng.

Need more convincing? Luth excruciatingly went through a process of hair and brow bleaching four times prior to shooting this ad. And posing under the unforgiving Singapore sun at marina barrage… If that’s not dedication, I don’t know what it. Tyra would be proud.

Images Via TSG.

Dinie.

BURBERRY ION- BLOGGER FIELD TRIP.

Okay so I was still, according to BagaholicBoy, ‘foaming at the mouth’ after receiving the news that we’re actually going to have a one in a million chance to meet Christopher Bailey-- And then we (Fash-E, RTT, BB and WottonCool girls) were told that we’re going to have a tour around the boutique, that made me foam even more! It was not 31 Rue Cambon but i imagined it to be as fantastic.

The motive of the tour was to pick an outfit so we could wear it on the actual event (live blogging at Burberry) and to do a fun ‘promotional shoot’ to promote the event. (Will blog about it on a separate post) That didn’t exactly happen but we had so much fun and I even more fun bragging about it. Hah. I mean, when will I ever get the chance to sit in their VIP room again no? Or when will I ever have the chance to try on ten different trench coats that’s worth 3k each (!) in an hour?! Since that awesomely-iest day, I’ve been dreaming about Burberry for almost a month.

All I need now is to attend a Burberry show in London next February and life would be a full circle moment. Ok, fat hope but I’ll keep on dreaming and writing to Oprah so she would send me there!

Images By Ridhwan Sesapar.

Dinie.

PARCO NEXT NEXT FASHION DESIGNER OF THE YEAR 2009 CONTEST SHOWCASE.

PARCO@MIllenia’s paramount project is at its final stage of completion, with coming Friday’s showcase to wrap things up.
25 candidates will compete and debut their capsule collection during the PARCO NEXT NEXT FASHION DESIGNER OF THE YEAR 2009 CONTEST SHOWCASE. The first batch of designers will be occupying the 6,000 sq ft space come early 2010.
We’re giving away 5 pairs of passes to the event! Drop a comment (or email) with your name, contact and ic number.
Collection By Max Tan

Dinie.

CLUB BERSHKA LAUNCH PARTY 2.

Singapore fashion bloggers Sarah & Jo, Laila, Carlos,Nisa, Nicole and X-wen with Ridhwan, Kymberly and Munira, an ambassador from France.




We were left hungry so the bloggers decide to steal marshmallows. By bloggers i meant Carlos and Laila.Kidding. Okay, i might be the one who snagged the whole basket of marshmellow but i swear i'm guilty. I have pictures. What's in your bag Vogueite, Laila?




Fashion Bloggers were in full force for Bershka launch at ION. Party People, makeshift runway, beat boxing guy, spinning deejays, junk food and free flow booze, we had a blast!

Photos By Ridhwan Sesapar.

Dinie.

CLUB BERSHKA LAUNCH PARTY 1.

Spanish tycoon Amancio Ortega, the same people who brought us Zara introduced us to another of his many flagship chain stores, Bershka. Bershka officially opens its first outlet (in Singapore) at ION.

The Director of Communications of RSH limited (the company which exports the Spanish Fashion Label to Asia) greeted me and she gave a brief talk about the brand and the event’s agenda. Explaining the chains of stores they represent in Singapore.

No shopping vouchers or goodie bags this time; the event was focused on the clothes of Bershka. The presentation was spot on in giving us the Bershka vibe – young, hip and all that rave. Price range was appropriate to suit its target market, say, one vest cost about SGD39.

Be sure to drop by Bershka, #B2/09/10/11 at ION Orchard.

Photos by Ridhwan Sesapar

Dinie.

UNIQLO, ION ORCHARD OFFICIAL OPENING.

Yesterday was the unveiling of UNIQLO’s FW 09 Collection and the introduction of faux leather called NEOLEATHER. You know, the one with my identical twin brother Sean O’pry. Yeah, that one.

Media Flair Communications, a public relation company invited OneSixtyNotepad and readers, to have the first look at the collection, even before it hits the stores in Japan! So, consider yourself lucky. Hah.

We were given a hundred dollars each to spend and I got myself a few tops and a wool blazer! For now, I won’t come to a press event that doesn’t entitle to a shopping spree! Kidding, or at least have fancy drinks and food like they do.

It was my first time to UNIQLO and I have to say, it provides the best service to its customers. (I’m not saying this because of the shopping spree) Although, I must say the repeated greetings is too much, the staff were really friendly and knowledgeable. What surprises me most was the quality of the products, really good despite having an affordable price tag.

UNIQLO Ion Orchard opens today! A specially designed Tote Bag from UNIQLO that will be given out to customers, who spend above $100 on a single receipt! This bag is not available for purchase on its own and is available while stocks last, specifically for customers of the ION Orchard store.

Continue reading this entry on MYKROMAG blog.

Images By Ridhwan Sesapar.

Dinie.