PRESSED BY MAX TAN SPRING SUMMER 2010 AD CAMPAIGN.

Singapore, we’ve got our very own Martin Cohn. Gracing the ad of Max Tan’s latest campaign was fellow MYKROMAG contributor, Luth Seah Zhiqiang. No surprise that Ashburn Eng’s current model muse landed himself an ad campaign following the success of the previous collaboration.

“I thought Luth was a good representation of Max’s brand, he believed in his clothes”- Ashburn Eng.

Need more convincing? Luth excruciatingly went through a process of hair and brow bleaching four times prior to shooting this ad. And posing under the unforgiving Singapore sun at marina barrage… If that’s not dedication, I don’t know what it. Tyra would be proud.

Images Via TSG.

Dinie.

BURBERRY SPRING SUMMER 2010 AD CAMPAIGN.

Click on images for HQs.

I hate to say it but, i told you so!

''This campaign celebrates our heritage and our timeless Burberry icons. The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.

We've worked again with Emma Watson who has a classic, effortless beauty and is incredibly talented. Alongside Emma we have four British guys; Emma's younger brother Alex Watson, Matt Gilmour, Max Hurd and George Craig.

We always talk about how much fun we have making these images and I wanted to capture some of the excitement that you feel on set when all these different creative attitudes and personalities come together. Mario has shot these as both stills and video so we can share some of that energy with a wider audience”. -Christopher Bailey, Burberry Chief Creative Officer

Creative Direction Christopher Bailey
Photographer Mario Testino
Hair Orlando Pita
Make-up Linda Cantello

British cast:
Emma Watson Actress
Alex Watson Model
George Craig Musician
Matt Gilmour Musician
Max Hurd Model

Dinie.

THE 'VERY INDIVIDUAL' & 'ECLECTIC'.

Have you read Susie Bubble’s epic-est post? And excuse me guy in the second picture what are you doing with your jacket? Okay, ‘very individual’ and ‘eclectic people’ I get it. So much truth in both Susie’s post and Mr. Kellmen-Carlen’s email; about the theory that level of eccentricity = level of arrogance, and about the practicality of an outfit.

Let’s just talk about the scene in Singapore as I’ve yet to explore beyond our tiny island. Let me remind everyone that these claims might not necessarily be facts, but they are based on personal experience.

And if I may add my enmity to a certain object: Snarling at every picture, whoring yourself at model mayhem and designing a mess of fringes and bold shoulders are ‘very individual’ indeed. Its tragic that people think we’re related/share the same father.

Am I the only who thinks stereotyping is happening amongst our ‘fashionable’ youth? I honestly think it’s fine because (again, based on experienced) the theory is somewhat true. Like how the ‘very individual’ or ‘eclectic’ youth from art/fashion institution or those are rich will give the less ‘fashionable’ THE look. From THE look you know they are VERY AWARE of their ‘individuality’ and thinks that the less ‘fashionable’ individual is trash.

I once compliment on a ‘very individual’ and ‘eclectic’ person, “wow, you’re so fashionable.” His reply was, “Fashionable? Ugh insulting.”

“Fashion has turned into cries for attention than practicality”- it’s sad. How many ‘very individual’ or ‘eclectic’ or said fashion students/club kids have made any contributions to the industry besides diluting the meaning of fashion to the upcoming generation of designers/journalist/stylist etc?

When I attend events and come across the same bunch of kids, I’ll smile. I’m happy wearing only tees and shirts, I don’t think I have to show or prove my love for fashion. For me, fashion is self-fulfillment and a fantasy, its okay to share but it’s so wrong to flaunt. (Especially when you got nothing) I’ve been on that ‘very individual’ path too, but I realized it’s a waste of energy. I think you my friend, am trying to hard.

Dinie.

BRODARTE- RODARTE FOR MEN.

Do you think the sisters will adopt me and make me the next Tavi after this post? Priced at approximately $3874 each (Final sale price, hello trip to Paris!), I must make them adopt me to wear one of these. Made of 57% superkid mohair, alpaca, nylon, wool, polyester, metal polyester, silk, viscose, rayon (that is more ingredient than my regular subway sandwich) and hand knit, no wonder it cost a bomb.

I guessed if learn to knit… hmm. Ready, get set, Google!

Dinie.

LOUIS VUITTON PRESS DAY S2010.

Well I was of course representing MYKROMAG for the Louis Vuitton Spring Summer 2010 press presentation. This blog wouldn’t come close to getting an invite to a luxury brand press day. I’m very sure of that because this was how the Communications Manager greeted me; “actually, we don’t invite blogs to our events”. I was expecting an introduction; maybe that’s how it works in Singapore? Because I’m pretty sure that Marc Jacobs and BryanBoy are good friends.

Don't get me wrong, i love the brand and i would shave my head to wear those afro wigs but i dislike being disrespected just because I'm young.

Read the official report of the Louis Vuitton Spring Summer 2010 press presentation (Singapore) by Nabil Aliffi on the MYKROMAG BLOG.

Images By Nabil Aliffi.

Dinie.

FOREVER 21- 313@SOMERSET STORE OPENING.

Part 1 Of Forever21 At 313@Somerset.

Ladies and Gentlemen: (By gentlemen I meant guys who can fit into ladies clothes), our much needed fashion stimulus is finally here! Following today’s store opening, you can call me a recent convert to the brand.

If you thought UNIQLO was huge, wait till you see Forever 21 flagship store at 313@Somerset. Technically it’s smaller, measuring at 16,000 square feet but the four level-shopping space creates an illusion of the biggest clothing store you’ve ever been to!

As a (very opinionated) consumer, I tend to analyze everything from quality of service to interior. A very important but neglected factor of most women’s clothing store is its visual merchandising. I am very pleased looking at the window display; the styling of the mannequin was impressive and the store simply challenges my imagination with its lively interior. (Imagine what I would do to myself in that store if I were a girl. Sigh)

The only weak spot was the warm low ceiling lights on the first floor. Would you mind sweating a bucket for really affordable accessories? Of course not! Give me an empty pool and I’ll sweat for the cheap prices over at Forever21 anytime!

To celebrate the opening of their new Flagship store, Forever 21 is offering special launch prices on their apparel and accessories across all their Singapore stores! So hurry!

Check out the rest of the photos on our Facebook Fanpage.

Images By Ridhwan Sesapar.

Dinie.

DRIES VAN NOTEN SPRING 2010.

The menswear collection hinted a come-back and explore more into the ethnic elements which he have been doing in the past years. The absence of ethnic elements last season was shocking but I love it still.

While many of my generations do not get the appeal of Dries Van Noten’s collection, I am very pleased with what he had to offer this spring. I thought his collection was based upon two principles; authenticity and appreciation-- An appreciation towards artisanship and his design aesthetic combined.

Dinie.

LOUIS VUITTON ACCESSORIES S2010, MENS.

When was the last time I bought a Vuitton bag? Hmm, never. (Does a pre-loved LV globe shopper tote counts?) The last time I stole something from my sister’s bag collection: Not long ago. No doubt Louis Vuitton is ‘in our blood’, (board the train in the morning and you’ll know what I mean) the perception that luxury equals to Louis Vuitton monograms, we need to get pass that. There is so much more to Louis Vuitton than just the logo. (Tell that and you’ll offend my aunt and gay cousins)

I fell in LVoe (yes, let’s fall in love with a bag for a change) with the taiga two-way bag.A briefcase and bagpack all in one, a bag perfect for the indecisive. I carrassed that bag erlier today and damn it feels so good!

The taiga was introduced in ’93 and was only available in 2 shades of Grizzli and Grey-- With the introduction of new colours this spring, deep dark cobalt blue, cool steel and natural authentic beige. The question is, how much is it? I wouldn’t want to know so I can keep on dreaming.

Dear Marc, I will work for bags.

Images via © LOUIS VUITTON

Dinie.